So Kylie Jenner is about to be a billionaire.
Im not a fan of the Kardashian/Jenner family, but I dont hate them either.
But, I have to give Kylie her props, she’s about to join the tres commas club!
I gotta admit that Im only giving her props because I caught myself hating for a second.
I said to myself “you have got to be kidding!? What does she do to deserve so much money?? If it wasn’t for her family, she’d be a nobody!”
Thats when I had to put the haterade down and think about it logically.
1) Her money don’t effect mine…so what she does has little if any effect on me.
2) People complain that she’s not a “self made” millionaire or billionaire, but honestly nobody is.
We all need help to getting where we wanna go.
3) People also complain that she and her family don’t have any talent to get paid so much, but thats not true.
They have the ability to stay on your mind…talking about how “bad” they are or how great they are if you are a fan.
Your attention is big money to advertisers!
Also, Kylie herself was smart enough to brand jack her families’ reputation to promote herself.
Meaning, she used her family’s name as a springboard to promote herself and what she wanted to do.
That’s a legit skill that big companies use all the time.
Have you ever used a scandal or some other big news to help show how smart you are by saying “if I was in that position, this is what I would do”
If you did anything like that, you just brand jacked…used another brand to promote yourself.
Kylie did it to the tune of almost a billion dollars!
Its actually a great lesson in marketing and making yourself relevant…
so I cant believe I’m saying this, but I think I will have to study Kylie Jenner so I can see what things I can learn from her.
I’m not sure what else I can learn from her besides branding and marketing, but either way, if she’s almost part of the tres comma club, then she’s doing something right.